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[[http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/|Optimization at the Obama campaign: A/B testing]]: A/B testing of various elements on teh Obama campaign Website, including the best fundraising form, selection of copy & photos, etc |
How Team Obama’s tech efficiency left Romney IT in dust: Details budgets of Obama's campaign, open-source software used, etc.
Optimization at the Obama campaign: A/B testing: A/B testing of various elements on teh Obama campaign Website, including the best fundraising form, selection of copy & photos, etc
