## page was renamed from EconomicsTerms
 BRIC:: Brazil, Russia, India, China, and optionally South Africa (BRICS), or Indonesia (BRIICS)
 cost of acquisition (CAC):: Cost of acquiring a customer, inclusive of advertising, etc.
 Compensating differential:: Difference between the wage rate and the unpleasantness, risk, or other undesirable attributes of a particular job. Wikipedia: [[https://en.wikipedia.org/wiki/Compensating_differential|Compensating differential]].
 GAFA:: Google, Apple, Facebook, and Amazon. Large, public tech companies.
 keystone markup:: Pricing an item sold in retail for double its cost of manufacture. E.g. pricing a cell phone that costs $200 to make at $400.
 lifetime value (LTV):: Net profit a customer will yield over the lifetime of the relationship with the customer
 monopsony:: Opposite of a monopoly, such that there many sellers but few buyers. Buyers market vs. sellers market.
 NATU:: Netlfix, AirBnb, Tesla, Uber. Large tech companies posed to replace GAFA.