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| ## page was renamed from EconomicsTerms cost of acquisition (CAC):: Cost of acquiring a customer, inclusive of advertising, etc. |
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| lifetime value (LTV):: Net profit a customer will yield over the lifetime of the relationship with the customer |
- cost of acquisition (CAC)
- Cost of acquiring a customer, inclusive of advertising, etc.
- keystone markup
- Pricing an item sold in retail for double its cost of manufacture. E.g. pricing a cell phone that costs $200 to make at $400.
- lifetime value (LTV)
- Net profit a customer will yield over the lifetime of the relationship with the customer
