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## page was renamed from EconomicsTerms
cost of acquisition (CAC)
Cost of acquiring a customer, inclusive of advertising, etc.
keystone markup
Pricing an item sold in retail for double its cost of manufacture. E.g. pricing a cell phone that costs $200 to make at $400.
lifetime value (LTV)
Net profit a customer will yield over the lifetime of the relationship with the customer

SamatsWiki: Terms/Economics (last edited 2022-09-12 22:28:53 by SamatJain)